Monthly Archives: May 2007

Cologne Secrets

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Two secrets about cologne

Here are two secrets many people don’t know: 1. Women are a more attracted to smell than most men realize. 2. A person’s sense of smell is one of the longest lasting memories we have. You may forget a face or a name, but you’ll remember a smell for much, much longer. So finding a good Cologne is very important, especially if you are guy in the “dating scene.”

How cologne is made

Cologne developers create their signature brands from nine scents, which are called “notes.” Every cologne is made up of some combination of the following (which are listed from the lightest scents to the heaviest scents):

Citrus – very bright and light
Herbal
Fruit
Floral
Spice
Wood
Musk
Powder
Leather – very heavy and thick.

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Polo Sport, for example, is primarily a dominant floral note while English Leather is a dominant leather note. Your father’s Brut is a musk/powder combination.

How to buy cologne that is right for you

All too often, cologne is selected based on price, the shape of the bottle, and how it smells. But when you’re shopping for cologne, you need to remember that your sense of smell can only detect three distinct smells before it gets overwhelmed and starts to report inaccurately to your brain.

Instead, you can shop for cologne much more easily: by pictures. Check out the advertising and see what kind of niche the cologne is marketing to: is it the rugged outdoorsman as advertised in an outdoor lifestyle magazine? Is it the active sports-lover in a magazine about basketball? Is it the suave urbane male in a men’s fashion magazine? Cologne companies will market their brands to the type of person it is designed for. So if you are “going for a certain look,” the marketing department of the cologne companies can help you select the right scent for you.

Just remember, it is not you that is going to be reacting to its smell. It’s that beautiful woman who you want to enjoy it and with smell closely linked to memory, you want her to remember you for a long, long time!

About The Author
Jeff Lakie is the founder of http://www.perfume-oils.info and http://www.designer-fragrances.info websites providing information on Cologne.

Wearing Cologne

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Walk into any nightclub, and you’re bound to catch a drift of some guy’s cologne. Men today use cologne just as women use makeup or perfume-to enhance their attraction. But did you know that in the early days people used cologne instead of bathing?

Cologne was invented in the 1700s, primarily to be used in bath water. Strangely, it was also used as mouthwash and sometimes even as an enema! People believed cologne could cure just about any ailment. Cologne manufacturers even marketed it this way. Fortunately, we know more about science and medicine than our forefathers, and most of us will probably never take a sip of our favorite cologne.

Back in the18th century, people didn’t bathe nearly as often as they do today. Perfume and cologne were necessities to cover up body odor. Cologne was also used to spruce up the odor of different rooms in a house. (Remember, this was before the days of plug-in scents and fragrant candles.)

What a different status these fragrances hold in today’s society! Peruse any popular magazine, and you will see photos of glamorous men and women in advertisements for perfume or cologne. The fragrances are equated with sex appeal. Perhaps that is why so many men wear cologne when they go out to bars, parties, and clubs-ads lead them to believe the way they smell will determine the quality of the women they date. Dab a little cologne on the neck before heading out, and lean in close while dancing…. It’s kind of like a pick-up assistant in a bottle!

Do women really like men’s cologne, though? That depends. There was a time when it was considered okay to wear perfume or cologne to the office. Nowadays, though, it seems that many people are allergic to the fragrances, and some companies have banned cologne in the workplace as part of the dress code. Still, research studies continue to show that cologne can indeed trigger human pheromones, which can chemically increase sexual attraction. So maybe those ads aren’t completely farcical? Looks like there is more to cologne than meets the nose after all.

About The Author
Jeff Lakie is the founder of http://www.womens-perfume.info and http://www.discount-mens-cologne.info websites providing information on cologne and perfume.

Design Your Personal Perfume Yourself

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You can design almost anything using a computer these days and one of the more unusual things that computer can do is to design perfumes and fragrances. Such a service has been available for some years on the Internet offered by companies in the US and UK. Although the US Company, Reflect.com no longer trades, the UK company fragrance for you ltd. is still very much in the fragrance business.

fragrance for you claim that designing your own fragrance is easy and fun to do. Visitors to the company website are invited to prove the point by entering their personality and life style details into a form and the answers entered are used as the data to drive the computer program and so derive a fragrance. When the questionnaire form is complete, it takes only two or three minutes, a description of the fragrance that has just been designed is displayed on the screen. The process is seen by the visitor as simple and as the company claims, fun to do. Answers to the questions on the website form are translated into odour compounds there are 103 odour codes or compounds in total and the computer blends those compounds in such a way as to avoid clashes of scents which do not provide a pleasing combination. The fragrance when finished comprises the usual three notes comprising the “fragrance Pyramid” the top note or head, the middle or heart and the lower note or base. This basic form invented in 1889 has changed not at all over the years and continues to be the basis of perfume architecture today. The top note contains the most volatile of the perfumes ingredients and this lasts no more than a few minutes before evaporating. The heart or middle note rapidly overcomes the quickly evaporating top note and comes to the forefront revealing the principle fragrance, the heart, which is supported by the base notes and which contains the longest lasting, that is the slowest evaporating oils and binds all the fragrances in combination together. The base notes may well last a day or even more while the heart note lasts perhaps three or four hours. The task then is to find a suitable description to convey in words the nature of the fragrance created. Typically this might be “ffy reference number 40597. A light fresh modern fragrance with a bergamot, cardamom, fresh pineapple and papaya top note and a white jasmin heart backed up by a musky amber accord”

Finally computer allocates the questionnaire answers into the traditional families or fragrance groups of citrus, floral, fougére, chypre, woody, amber and leather and these group words are found in the fragrance descriptions that are presented to the customer. Product quality is ensured by purchasing the fragrance oils and compounds supplied by one of the world’s leading perfume houses CPL Aromas plc based in the UK who supply many of the fine fragrances found in department stores and perfume halls across the world.

The fragrance computer program is a complex piece of software capable of defining many millions of combinations of compounds. The program is now highly developed and is copyrighted to fragrance for you. The advantage of using the computer program is that it has brought the possibility of having your own fragrance design delivered in a classic style bottle named with the wearer’s name and even a photograph to everyone. No longer the province of the rich and famous the computer designs are there for everyone to use and enjoy.

About The Author

Fred Parker is CEO of fragrance for you Limited, http://www.fragranceforyou.com a company based in Kettering UK which offers personalized fragrances for Individuals, Internet entrepreneurs, Corporations and as Wedding Favors worldwide.

Fragrance for you was set up in 2000 and the personalized scents and fragrances are derived using a computer program which take the personality and life style details of the individual to define a fragrance matching those characteristics. Perfumes are delivered to the customer labelled with the wearer’s name and photograph. Fred Parker has a background in Electronic Engineering applied in air traffic control radio systems. He is a pilot of experience and has pilot’s licences in many countries in addition to the UK and USA. He has been retired three times but has not been happy in that! Making a personal perfume is simple and fun. To learn how to design your own fragrance, visit the fragrance for you web site.